Kevin Iwamoto, editor
Date Published: Sep 20 2011: OUT OF PRINT as of 2014
Not long ago, only the most sophisticated and informed corporate travel, meetings, and procurement managers knew anything about strategic meetings
management (SMM), the science of centralized meetings planning and management. Today, however, more and more companies see adopting SMM as a necessity in order to gain greater visibility into all meetings spend, boost control over expenditures, improve relationships with preferred hotels and other suppliers, and mitigate the everyday financial and security risks that come with holding events around the world.
In Strategic Meetings Management Handbook: From Theory to Practice, eleven meetings industry thought leaders have come together to share their knowledge and experience in chapters about the most advanced SMM theories and best practices.