The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos & Advertising Anarchy

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos & Advertising Anarchy

bookcover_eyeshaveit

Kevin Lee and Steve Baldwin
Subject: Business/Marketing
Date Published: Oct 15 2007
ISBN: 0974380660

Media and advertising are undergoing a radical and unprecedented transformation. New digital channels are appearing and evolving with breathtaking speed. The simple mass media model of yesterday has yielded to a new media landscape in which technology, targeting, and real-time responsiveness are the keys to marketing success. Old ways of media buying are falling by the wayside, replaced by a new ethos in which targeting, relevancy, and nonobtrusiveness are the new coins of the realm.

The Eyes Have It provides solutions to the most pressing questions facing the advertising industry today, gleaned from the authors’ experiences.

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