Kevin Lee and Steve Baldwin
Date Published: Oct 15 2007
Media and advertising are undergoing a radical and unprecedented transformation. New digital channels are appearing and evolving with breathtaking speed. The simple mass media model of yesterday has yielded to a new media landscape in which technology, targeting, and real-time responsiveness are the keys to marketing success. Old ways of media buying are falling by the wayside, replaced by a new ethos in which targeting, relevancy, and nonobtrusiveness are the new coins of the realm.
The Eyes Have It provides solutions to the most pressing questions facing the advertising industry today, gleaned from the authors’ experiences.